Awning company focused on marketing
As the recession began to decimate the housing industry, the prospects for Awning Design, an awning manufacturing and sales company in Howell, were not looking so hot.
Construction dried up. Consumer spending evaporated. But rather than give up, Awning Design redoubled its marketing and expanded.
The result? “It’s paid off,” said owner Mark Pedersen, a Middletown resident. “Even in a recession year, we did a nice business.” …
MICHAEL L. DIAMOND