Awning company focused on marketing

sewing technician
Donna Adair of Manalapan, an Awning Design sewing technician, works on a repair at the company’s new Howell location. Awning Design has $2 million in annual sales despite the burst in the housing bubble.

As the recession began to decimate the housing industry, the prospects for Awning Design, an awning manufacturing and sales company in Howell, were not looking so hot.

Construction dried up. Consumer spending evaporated. But rather than give up, Awning Design redoubled its marketing and expanded.

The result? “It’s paid off,” said owner Mark Pedersen, a Middletown resident. “Even in a recession year, we did a nice business.” …

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Written by
MICHAEL L. DIAMOND
BUSINESS WRITER